Vanguard Health - IRIS ProgramHealthcare Marketing Campaign
Comprehensive marketing campaigns for remote healthcare services across Australia
About IRIS Program
The IRIS (Integrated Remote and Indigenous Specialist) program is Vanguard Health's flagship initiative, providing specialized eye care services to remote and Indigenous communities across Australia. The program focuses on reducing wait times for cataract surgery and improving access to sight-saving care.
Campaign 1: Remote Nursing Recruitment - Day in the Life
Recruitment Video Campaign
Attracting qualified nurses for remote roles
Campaign Brief
🎯 Strategic Approach
- Goal: Recruitment + Awareness (B2C – attracting qualified nurses for remote roles)
- Insight: Nurses crave meaningful impact and unique life experiences, but many hesitate due to fears of isolation and challenging conditions
- Concept: Storytelling through a personal, day-in-the-life journey — from sunrise to sunset
- Hook: "Ever wondered what it's like to be a nurse in Australia's most remote communities?"
Social Media Caption
Ever wondered what it's really like to be a nurse in Australia's most remote communities?
From first light to the last glow of sunset, our Remote Area Nurses bring care, comfort, and connection to those who need it most.
Every mile travelled. Every call answered. More than a job — it's a calling.
If you're ready to make a real impact — and see a side of Australia most never will — join the team that goes further for care.
👉 Apply now: [vanguardhealth.com.au/jobs]
#RemoteNursing #LifeAtVanguard #NursingJobsAU #VanguardHealth #HealthcareHeroes
Campaign 2: Cataract Awareness Infographic
Design Option A
Clean, medical-focused layout
Design Option B
Engaging, community-focused approach
🎯 Goals & Insights
- Goal: Awareness + Trust (IRIS program)
- Insight: Many don't recognise early cataract signs
- Concept: Practical + Warning approach
- Hook: "See these signs? Get checked."
- Value: 5 clear signs + actionable next steps
📱 Social Media Caption
See these 5 signs? Get your eyes checked. 👀
Early action changes lives. Learn how IRIS delivers sight-saving pathways across remote Australia.
Read more on our blog → [link with UTM]
(Images shared with permission; cultural protocols observed.)
#CataractAwareness #IRIS #EyeHealth #RemoteHealth #VanguardHealth
Campaign 3: Voices from the Field - Nurse Quote Video
Video Content
Authentic stories from remote area nurses
Campaign Strategy
🎯 Strategic Approach
- Goal: Build trust with RNs & healthcare partners
- Insight: Real quotes from field staff feel authentic and emotional
- Concept: Inspiration + Real people stories
- Hook: Natural portrait + short bold quote
- Value: Motivation, reinforces mission
Social Media Caption
"The longest distance isn't kilometres — it's the wait for care." — [Name], Remote Area Nurse
Every week our teams help close that distance for remote communities.
Follow for #LifeAtVanguard stories - and if you're ready to make yours: Register here → [link with UTM]
#VanguardHealth #RemoteCare #NurseLife #HealthEquity
Campaign 4: IRIS 800th Milestone - LinkedIn Carousel
LinkedIn Carousel - All 5 Slides
Complete campaign showcase with navigation indicators
5-slide LinkedIn carousel showcasing IRIS program milestone achievements
B2B/B2G Strategy
🎯 Strategic Focus
- Goal: Awareness + Trust (B2B/B2G audiences)
- Insight: Healthcare decision-makers value data, results, and waitlist reduction
- Concept: Journey + Data + Achievement showcase
- Hook: "800 cataract surgeries. Faster access to care."
- Value: Concrete metrics, proven outcomes, partnership opportunities
LinkedIn Caption
"800 cataract surgeries. Thousands of kilometres. One mission: faster access to sight-saving care for remote and Indigenous communities.
Integrated specialist teams. Proven outcomes. Cultural safety at the core.
Let's reduce waitlists together.
→ Contact us: [link with UTM]
#IRIS #RemoteHealth #WaitlistReduction #IntegratedCare #VanguardHealth
Campaign 5: Monthly Email Newsletter
Newsletter Template
Monthly communication design
Content Strategy
📧 Newsletter Strategy
- Frequency: Monthly updates to stakeholders
- Content Mix: Program updates, success stories, upcoming initiatives
- Audience: Healthcare professionals, government partners, community leaders
- Goal: Maintain engagement and build ongoing relationships
📊 Design Principles
- Clean, professional healthcare branding
- Clear visual hierarchy and readability
- Mobile-responsive design
- Accessible color contrast and typography
- Cultural sensitivity in imagery and messaging
Ready to Create Impactful Healthcare Campaigns?
Let's discuss how our healthcare marketing expertise can help your organization reach and serve communities more effectively.